Pariplay and Betsson reach an aggregation agreement
The acquisition will grant Betsson and its clients access to the whole Wizard Games library from Pariplay, in addition to over 14,000 products on the Fusion aggregation platform.
On the Fusion platform, you can play not just Wizard Games games, but also titles developed by other companies.
"We are constantly striving to grow within important markets and this deal with Betsson is an important one in strengthening our hand across regulated territories within Europe," noted Andrew Maclean, Pariplay's VP of sales.
With a suite of state-of-the-art interaction technologies, the Fusion aggregation platform will benefit the operator and provide Betsson's players with the largest selection of games. It marks the beginning of what I hope will be a fruitful partnership.
According to Laura Perreta, Betsson's supplier relations manager, the partnership would offer Betsson's players a diverse selection of material.
"Encouraging more options for our players is our top priority, and we are thrilled to announce that Pariplay has access to a vast library of content from both established studios and up-and-coming independents," she exclaimed.
"The diverse range of content at our fingertips will undoubtedly captivate our audience in the numerous well-established regulated markets across Europe and beyond where we operate."
Following a record-breaking fourth quarter, Betsson announced its "best ever year" just before the deal's announcement broke.
