The High Street Gaming Hub is a collaboration between ICE London and the Gambling Business Group.

icensed street gaming is the only focus of the GBG High Street Hub, which will include articles and commentary from industry heavyweights including GameNation, Buzz Bingo, Novomatic UK, Merkur UK, and Entain.

Guests will be able to peruse the newest innovations in the street gaming sector at the new hub, which will be located next to the Pillar Hall Casino, a bar and networking venue for the land-based industry.

The ExCeL London will host ICE London 2023 from February 7th to the 9th.

Managing director Stuart Hunter of Clarion Gaming expressed his joy that ICE London 2023, the largest edition to date, will have a portion of the show floor devoted to the street gaming sector.

The Gambling Business Group's and our joint delivery of the Hub exemplifies the practical application of our strategy and mandate to collaborate with the industries we serve. Professionals in the field will have even more compelling reasons to attend ICE London because of it, in my opinion.

Get people talking about street gaming
Peter Hannibal, co-founder and chief executive of Gambling Business Group, stated: "Licensed street operators continue to make a huge contribution to local and regional economies throughout the world." I concur. The operators create jobs for locals, offer socially acceptable gaming entertainment to the public, and back local businesses all throughout the supply chain, putting a strong focus on the community. 

Towns and localities where street-based gambling entertainment is regulated benefit much economically and socially, and our purpose is to represent these key credentials while also stimulating lively, relevant, and educated discourse surrounding this sector. 

Working together with GBG members, we have developed a program of events that will address important topics such as operators' extensive efforts to promote responsible gambling, the integration of technology into street operations (e.g., digital payments and face recognition), the challenges of hiring, retaining, and developing employees, the application of modern retailing techniques to improve the customer experience, and legal and licensing concerns.

"The Hub also offers a great chance to meet with government agencies that work with the industry. We're also inviting the numerous international regulators that come to ICE London to spend time with us and meet with street sector business leaders."

Following earlier this week's announcement, ICE London 2023 has chosen the youth-focused nonprofit Young Gamers and Gamblers Education Trust (YGAM) as its official charity partner.

YGAM is an organisation that promotes responsible gambling and aims to protect and educate young people from the negative effects of gaming.

At the iGB Affiliate London Awards, the group will also take on the role as official charity partner.